Target Audience

It is important that we know our target audience in depth, and also that we know how to attract them to buy our product - without this then our product will be a failure.

Our group decided that our target audience would be:

• 13-19 years old. The indie pop genre is dominated by teenagers, so this will be who we are targeting. Teenagers of all ages can enjoy the song so we have a broader range of ages and maturity. 
• Predominantly female. Fans of the genre are also mostly female, and targeting them will yield the most popularity for our products. We have used an all male band, which will attract our audience
• Interested in popular music. Our song is a typical upbeat pop song, and thus our audience should already have a keen interest in the genre.