Before I created my magazine advertisement, I researched into suitable magazines for the advert to be displayed in.
I first need to understand my target audience in order to effectively appeal to them with the advert and its placement.
My target audience are:
- Males and females aged 16-21
- Interested in Pop rock music
- Interested in Music Magazines
- Living in the United Kingdom
I chose 2 magazines which in which i would feature my advertisement.
NME Magazine features many Rock and Pop bands, and would be an excellent fit for my advertisement. The demographic of NME's target audience is between 17-30. NME is a unisex magazine but it is male dominated, with 73% of readers being male. 80% of readers feel that music plays a big part in their lives. This would mean the reader's would be inclined to buy a digipak that they have seen advertised if it looks interesting.
Q is also a male dominated male dominated magazine, with 68.3% of their readers being male. Q readers are approximately 70% ABC1, meaning they have a high disposable income. Q's most prominant age rage is is 15-24. This ties in to my target audience, and is one of the main factors for choosing to display my advertisement in their magazine.
Q also has an extremely high brand influence score - 73%
This means that adverts in Q will reach and influence a large amount of people.
Due to the demographics of these two magazines being quite wealthy with a large disposable income, I will be creating my poster to suite them. The poster should not look out of place in a glossy magazine.
Q also has an extremely high brand influence score - 73%
This means that adverts in Q will reach and influence a large amount of people.
Due to the demographics of these two magazines being quite wealthy with a large disposable income, I will be creating my poster to suite them. The poster should not look out of place in a glossy magazine.
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