Evaluation 3: What have you learned from your audience feedback?

In order to gather feedback from our audience our group uploaded our video onto youtube. We shared this with our peers and asked them to comment on the video with their feedback. Here are some of the comments we received.

overall the feedback was good, with a predominantly positive rating. Most of comments praised the use of location shots in our video, which was one of the main themes we used. We're happy that this came across well to our audience.

Our audience gave us some constructive criticism. Some scenes of the video don't have the whole band in them, which creates confusion for people viewing the video for the first time. Another point of feedback is that some effects look out of place (the cartoon effect) because they are not used anywhere else on the video.

I also uploaded my ancillary tasks to facebook and asked for feedback on them.
Asking for feedback on the quality of my work rather than asking for a rating has large advantages.

• Qualitative data can provide detailed responses that are able to show exactly what audiences like and dislike about my work, and therefore what I can improve in my work.
• it encourages people to expand on their answer (as shown) and this helps to bring up topics that we had not initially thought about. This helps because it gives us more feedback that we had originally thought of.

A disadvantage of using qualitative data is that is is time consuming. Because of this time element, less people will be likely to comment on my pieces. The low number of participants leads to another disadvantage; the small sample size used to gather data can not be generalised to the rest of the population as it is only representative of the participants.

It is also hard to compare answers between two participants as their responses are relative to things that they like. Someone who doesn't like pop music will be less likely to enjoy our music video for example.

I also created a survey in order to collect data. We used qualitative questions, with one quantitative question (Would you be influenced to buy the album after seeing my media products?) in our survey

Audience feedback is very important aspect of the media creative process. Without audience feedback our group would not be able to know if our product was attracting our target audience. From the comments left on our video we found that overall people enjoyed the video. Our music video accomplished our goal of promoting the band.