Choosing our project

We decided amongst ourselves which briefs we were interested in, and narrowed them down to three choices.

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options.

• A website homepage for the band
• a digipak for the album's release
• a magazine advertisement for the digipak

     2. A promotion package for a new film, to include a trailer, together with two of the following three options.

• A website homepage for the film
• A film magazine front cover, feature the film
• A poster for the film

    3.  An advertising package for the new product or service, to include two TV advertisements, together with two of the following three options:

• A radio advertisement
• A TV programme sponsorship sequence
• a web pop-up

Before deciding on a brief, we researched the products contained in these three briefs.

Editing our trailer

Our group used iMovie to edit the trailer. iMovies allows for a variety of effects to be used on the clips, and we decided upon a vignette filter applied to the whole trailer. This helped us achieve the gritty action film look that big budget films use.

• We muted the volume of our clips and applied a voice over. This meant we could edit audio volume and settings. We pitched down my voice over to sound more like Liam Neeson's.
• We used transitions in between scene changes to add professionalism to the trailer. We used the fade to black transitions liberally, as it adds suspense to the piece.
• A gunshot sound effect was used, we downloaded it from itunes.

Here is our group's trailer. We followed the narrative of the film, although there were some scenes which were impossible to recreate as they involved numerous actors or props that were unavailable such as cars or guns.

Filming our trailer

We were limited in our location choices for our trailer, as we were confined to our school grounds. We decided we would use different classrooms and corridors.  We couldn't use a bar for the opening scene, so we used a desk from one of our classrooms. We tried to emulate the camera angles used in the trailer,   and made sure to keep the angles simple and effective.

For our props, we couldn't use a black gun because we didn't have one, so we used two orange bb guns instead. If we had a higher production budget we could use more advanced props.

Planning our trailer

To plan our trailer, first wrote a story board to work out what scenes we would film first and what they would look like. We sketched the scenes, and once we had decided on them, went off to film them.

We matched the length of our shots to their importance in the trailer. The more important shots were longer to allow the viewer to take in all of the information in the shot. Some scenes were filmed multiple times to ensure that the take we used was the best it could be.


We established roles in the group. Rhya was the camera woman and Max and I were actors. This was because there were no women roles in the trailer. We directed as a group, presenting our ideas to each other and deciding what we felt worked best.

Mr Liddell's Blog

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Preliminary Task

Our preliminary task was to examine a film trailer or music video, and then to mimic the videos ourselves.

My group looked at the film trailer for the 2014 film "A Walk Among the Tombstones" with Liam Neeson. We decided to use this film trailer because it was easy to portray. The trailer had scenes with no advanced props such as cars, which meant we could emulate it well.

Here is the trailer for the film.